How to Halve ACoS using PPC – The Ecom Managers Method
Amazon ads are one of the most effective means to increase your sales — but without a proper strategy, your ACoS can shoot through the roof and cut into your profits. Most sellers struggle with the same issue: they pay more but get less. At Ecom Managers, we assist sellers in reducing their ACoS, boosting conversions, and scaling their stores profitably using our tested, manual PPC management system.
Understanding ACoS and Why It Matters
ACoS shows how efficiently your ads are performing. It tells you how much you spend on ads to make a sale. For example, if you spend $30 and earn $100, your ACoS is 30%.
A high ACoS indicates that you’re overspending on every sale, whereas a healthy ACoS allows you to grow profitably. Here at Ecom Managers, we aren’t concerned with only slashing numbers, but enhancing results — balancing cost, visibility, and profit.
Typical Issues Amazon Sellers Encounter — and How We Address Them
- Wasted Spend on Irrelevant Keywords
Problem: Sellers use a lot of broad or irrelevant keywords that are getting clicks, not sales.
Solution: We tidy up your keyword lists by eliminating underperformers and concentrating on converting search terms. Top-performing keywords are put into exact match campaigns to achieve more with less spend.
- Poor Campaign Structure
Problem: Blended campaign structures create keyword duplication and complicate optimization.
Solution: We plan campaigns by product category, match type, and objectives. This provides easy tracking, minimizes confusion, and enhances ad performance over time.
- Poor Ad Copy and Creatives
Problem: Ads that do not gain attention or align with shoppers’ desires do not convert.
Solution: Our creative team creates quality headlines, graphics, and product descriptions that capture attention, enhance click-through rates, and boost conversions.
- Un optimized Bids and Budgets
Problem: Most sellers over-spend on poor-performing keywords or leave the best ones alone.
Solution: We track each keyword’s ACoS, ROAS, and conversion rate and regularly adjust bids to optimize them. Budgets get shifted towards top performers, and your money goes where it is most valuable.
- Negative Keywords Overlooked
Problem: Without good negative keywords, ads appear for pointless searches.
Solution: We add negative keywords constantly to prevent bad traffic, ensuring you save wasted clicks and maintain a low ACoS.
- Lack of Regular Maintenance
Problem: Unused ad groups, old campaigns, and data clutter over time negatively affect performance.
Solution: Ecom Managers conducts periodic audits, gets rid of old data, and keeps your account in check so it operates well each month.
Our Step-by-Step PPC Optimization Process
At Ecom Managers, our PPC method is founded on experiential labor and data-driven choices. This is how we reformulate underperforming ads into rewarding campaigns:
- Campaign Structure Setup
We begin by separating campaigns according to objectives — Sponsored Products, Brands, or Display. We organize each campaign by product line and match type to avoid overlapping keywords and enhance tracking.
- Keyword Research and Optimization
Our team conducts in-depth keyword research to discover profitable search terms. We employ a well-balanced combination of broad, phrase, and exact match types. Weak performing keywords are eliminated, while high-performing ones are kept for targeted bidding.
- Negative Keyword Management
We develop and maintain negative keyword lists frequently to exclude non-relevant traffic. This makes your ads show up only for the most interested consumers, increasing efficiency and reducing costs.
- Bid Optimization
We make manual adjustments in bids by ACoS, conversion rate, and competition. Our accountants experiment with varying bidding strategies — including dynamic up-and-down bidding — to identify what yields the best.
- Budget Allocation
Budgets are optimized every day. We ensure profitable campaigns are funded as they should be, while under-performing campaigns are kept in check to prevent wasteful expenses.
- Product and ASIN Targeting
We employ ASIN targeting to position your products alongside rivals’ product listings. This enables you to acquire new customer’s right from comparable products and build up your sales quicker.
- Ad Copy and Creative Enhancement
We test and enhance ad creatives on a continuous basis. From headline optimization to product image revisions, each component is optimized to align with buyer intent and improve conversions.
- Performance Monitoring and Reporting
We monitor important metrics such as ACoS, ROAS, TACoS, and conversion rates. Through reports such as the Search Term Report, we monitor what is performing well and constantly optimize campaigns for consistent improvement.
- Account Hygiene and Maintenance
Monthly, we review your account, archive old campaigns, and tidy up data. Having a maintained account guarantees long-term stability and seamless performance.
Why Choose eCom Managers
We don’t just count on automation at eCom Managers. Each campaign is handled manually by seasoned PPC experts who know Amazon’s system back to front.
We use data-informed decisions, established methods, and monitor every detail to guarantee your ads give you the best return possible. Our clients experience lower ACoS, greater profits, and faster growth — all with a clean, transparent process.
Final Thoughts
Halving your ACoS isn’t about costing less — it’s about costing better. With the right architecture, keyword management, and optimization, your Amazon PPC can be a profit engine rather than a drain on resources.
At eCom Managers, we’re experts at transforming losing ad accounts into well-performing, profit-driven campaigns. From planning to day-to-day management, we take care of it all so you can concentrate on building your brand.