Who doesn’t want to boost their Amazon sales?We at eComManagers.com are all about making more money, therefore let’s look at some of the best techniques to boost Amazon sales. Optimize Your TitleAccording to Amazon experts, you must identify your main differentiation. What is the customer’s “pain point” that no one else is addressing? The first and most important reason why clients need your product should be emphasized in your writing, photographs, and other materials. The simplest method to achieve this is to read the product reviews of your competitors: 1.What are the opinions of customers on these items? 2. What are the top three reasons why this product is so popular with customers? 3. What are the top three reasons why this product is disliked by customers? If you can solve these problems and show it in your graphics and content, then you will win that business. Register your brand Amazon Brand Registry helps you to secure your intellectual property while also providing customers with an accurate and trustworthy experience on Amazon. By legally registering your brand, you lessen the risk of having someone selling counterfeit products under your brand name. Getting a trademark is a must, even if it is expensive and time-consuming. Another added benefit of registering your brand? It also unlocks Amazon’s A+ Content feature. A+ Content is a major sales booster that allows you to describe and display your brand’s values, mission, and product beyond the ordinary bullet points and description. You can access A+ Content on Seller Central via the Advertising dropdown menu. Sell your existing audience We noted earlier this year that developing an audience is crucial to long-term success on Amazon. There are several options for doing so. First, you can create email lists. Launch new products, and when you do, let your email list know about them. You know they’re going to appreciate these cutting-edge stuff. After that, you may start making social media profiles.Instagram is my favorite platform for growing an audience since it’s simple to obtain impressions outside of your follower count, which leads to more followers. In addition, you may write stories with clickable links to your Amazon products. Choose products with a WIDE range of keywords. You just need to launch new, high-quality products on a regular basis. However, as competition grows, finding the right product and consistently ranking for it becomes more difficult. My team and I are now conducting searches and selecting products that are ‘wide’ in terms of keywords.” What does it mean to go wide with keywords? After you’ve identified a few potential products, you’ll need to broaden and vary your keyword research to ensure that you can outrank your competitors and rank for a large number of those newly discovered keywords in order to generate sales. Create content to drive traffic to your listings. To attract traffic to your Amazon items, we recommend publishing external content. Create a separate website to educate consumers about the niche if the product(s) you sell on Amazon fall into that category. It isn’t necessary for it to be an e-commerce site. It might be a simple WordPress-based site with pages ranging from 2,000 to 4,000 words that cover niche-related topics. This also gives you the chance to introduce your products to new customers while providing educational resources. If done correctly, organic searches may bring a lot of traffic to your website. There are two advantages to doing so: You’ll earn a 5 to 15% commission on every product purchased by users who clicked on your link if you link your site to your Amazon listing and are a member of Amazon’s affiliate program. Plus, if it’s your product, you earn a bonus! You’re driving a new source of traffic to your items by linking your website to your Amazon listing, which normally leads to an increase in sales. Raja Hamza RasheedCEO @eComManagers Show Host @eComStoriesWithRaja Expert Of Amazon & Author Raja is an Extremely Dynamic Marketer & Consumer Behavior Analyst. He holds a Degree of Consumer Behavior & Marketing from the University of Punjab Pakistan. Along With His Own Amazon Selling Business, he is Also a Consultant & Trainer to the Many Amazon Sellers & Brands. In his Career, Raja Worked in Multiple Organization at Managerial & Leadership Roles. He Helps More Than 140 Amazon Sellers Through His Result Driven Strategies and Tactics. His Main Area of Expertise Includes Product Hunting, Launching, Ranking, Branding, Marketing, Advertising & Merchandising. Raja Have working Experience on Almost all the Amazon Market Places But Mainly Includes USA, UK, Canada, Germany and India. ecommanagers.com

Until July 2019, Amazon A+ content was only available to vendors, while sellers may utilise EBC (Amazon Enhanced Brand Content), a minimal contribution that allowed sellers to add more material to their description with a limited number of photographs. Amazon has now made A+ content available to brand-registered sellers. . To make the most of A+ content, one must focus on the best-selling ASINs. A+ Content combines detailed product descriptions, rich images, charts and narrative copy to help customers make informed buying decisions. Manufacturers’ best contents is provided free in order to increase conversions on detail pages. A+ content is also called as enhanced brand content (EBC). A+ Content feature enables brand owners to change the product descriptions of branded ASINs. Using this tool, you can define your product features in a different way by including a strong brand story, enhanced images, and text placements. When done correctly, adding A+ to your product description pages can result in improved conversion rates, more traffic, and more sales. A+ content is a premium content option that lets sellers to use rich texts, videos, and graphics to update the product description of their branded ASINs. The goal of integrating enriched multimedia material is to improve the user experience, which leads to more conversions and traffic to the listings. It contains all of the information that a customer would like to know about a product before purchasing it. Criteria for eligibility Professional sellers who have been certified as brand owners through the Amazon Brand Registry process, as well as emerging brand owners who are part of select managed to sell programs, such as Launchpad and Amazon Exclusives, are eligible to use this service. You’ll only be allowed to add A+ to products that are part of your authorized brand catalogue once you’ve been approved. Benefits Of A+ Content In order to be successful in the Amazon selling a business, you have to take a competitive edge. This is where A+ content (EBC) plays a huge role. So, here are some advantages to help you understand why A+ content is important. Grabs a shopper’s attention Pleases the eye and easier to skim Brings your product to the limelight Helps convert better Better Reviews and Reduced Return Rate How to Create an A+ Content? Here is a step-by-step process that explains how to create an Amazon A+ content: Step 1: Log in to your Seller Central accounts with its correct credentials. Ensure your brand is registered before proceeding further. Step 2: Go to Advertising and click on A+ Content Manager Step 3: In the A+ content manager page, click on Start creating A+ content. Once you click on it, you will find a template which needs to be filled as a part of your A+ content. Self-service modules Amazon builds for you Step 4: Choose anyone. When you select “Self-service modules,” you will be taken to a screen where you must input the ASIN about which you wish to create content. After that, you’ll see a menu of options for creating modules and layouts. After selecting the ASIN, you will be prompted to select a BUILD LAYOUT. It’s worth noting that Amazon provides 12 different types of modules, which are divided into the following categories: Standard(10 options) Advanced(2 options) Note that a seller can utilize up to 5 of these 12 modules on his or her product page. You may use the same modules or mix them up as many times as you like as a vendor. Depending on the time of year, the cost of each package changes. The cart price, on the other hand, is determined by the module type selected by the seller. Select the continue button when you’re finished. Upload the image as well as the content. To see how your page will look, select the preview option. To check the pricing information, click the “add to cart” button. Last but not least, purchase your A+ content. Step 5: If you select “Amazon builds for you,” you will be sent to a screen where you can just submit your text and photographs, and Amazon will do the rest. Step 6: Give your project a name. Make sure it’s descriptive and relevant enough for you to remember and comprehend. Step 7: Create a layout and add your content (make sure to zip file for the images). You may preview it before you post it to see how it appears. Step 8: Click the Finish button if everything seems fine. Once you fill all the details correctly, Amazon will do a review and make your A+ page live in 7 business days. But if you failed to stick to their guidelines or have done any mistake while creating the A+ content, it will lead to a “rejection.” Raja Hamza RasheedCEO @eComManagers Show Host @eComStoriesWithRaja Expert Of Amazon & Author Raja is an Extremely Dynamic Marketer & Consumer Behavior Analyst. He holds a Degree of Consumer Behavior & Marketing from the University of Punjab Pakistan. Along With His Own Amazon Selling Business, he is Also a Consultant & Trainer to the Many Amazon Sellers & Brands. In his Career, Raja Worked in Multiple Organization at Managerial & Leadership Roles. He Helps More Than 140 Amazon Sellers Through His Result Driven Strategies and Tactics. His Main Area of Expertise Includes Product Hunting, Launching, Ranking, Branding, Marketing, Advertising & Merchandising. Raja Have working Experience on Almost all the Amazon Market Places But Mainly Includes USA, UK, Canada, Germany and India. ecommanagers.com

The A9 Algorithm is Amazon’s technique for determining how products are ranked in search results. Google’s search results are based on a similar algorithm. It uses keywords to determine which results are the most relevant to the search and, as a result, which it will display first. There is one distinction between the algorithms of Google and Amazon: the A9 algorithm places a great focus on sales conversions as well. This is because Amazon is a company with a strong interest in promoting listings that are more likely to sell. As a result, Amazon will give more priority to listings with a long history of sales and a high conversion rate. This has a cumulative effect: higher-ranked products are more likely to attract more traffic and, as a result, have a better chance of attaining high sales. As a result, their ranking will improve, and so on. Factors that Influence Amazon Rankings The following criteria have an impact on Amazon’s ranking: Product Title:  When the A9 algorithm is indexing your merchandise page, it will first look up your name to see what you sell. It must be able to recognise the item category, manufacturer, model, color/variation, size/capacity, and educational keywords (the name length will proceed up to 200 characters based on the class ). The initial search results are usually those that match a specific keyword in the item name. Product Description: A product description describes exactly what your product is and why it’s worth buying. It gives potential customers enough information about the product’s qualities and benefits to entice them to buy. It also has a significant impact on Amazon research positions and ranks. Bullet Points: Rather of extensive descriptions, buyers look at bullet points. There are a few factors to consider: When it comes to the product list, Amazon has a lot of word constraints. As a result, the language should be short and carefully chosen. A product list on Amazon can include up to five bullets. As a result, it is crucial to use them. Photos: For goods images, Amazon gives pretty strict standards (resolution, desktop color, monitoring, etc.). Although it is obvious that beautiful images enhance CTR and conversion rate, the A9 algorithm can verify if photographs follow the rules. Images that aren’t compatible will lower this item’s ranking. A9 examines three primary factors when evaluating products: average product assessment, amount of reviews, and inspection quality. High-ranking items often receive 4.5/5 5/5 ratings, with a high ratio of positive reviews and a significant number of reviews. Quality reviews with photographs and a thorough description are rewarded with a higher ranking. Enhanced Brand Content (EBC- A+ Content) It’s an Amazon service available to experts (both Sellers and Vendors) who have been approved as owners. In conclusion, it offers rich content services on item pages. Despite the fact that Amazon does not catalog EBC, the A9 algorithm likes pages with A+ articles since they demonstrate the vendor’s credibility, give added-value components, and increase revenue by 3 to 10%, according to Amazon. Availability of Products If you run out of stock, your listing’s rating may drop or vanish. Always plan ahead of time. Do Your Hashtag Research When conducting hashtag research, you insert a hashtag before the primary term. This gives you access to all of the keywords that produce prefixes when combined with the primary keyword. Even if you don’t use the hashtag, you’ll receive a lot of terms, but it won’t be as good in bringing up a range of results. Raja Hamza RasheedCEO @eComManagers Show Host @eComStoriesWithRaja Expert Of Amazon & Author Raja is an Extremely Dynamic Marketer & Consumer Behavior Analyst. He holds a Degree of Consumer Behavior & Marketing from the University of Punjab Pakistan. Along With His Own Amazon Selling Business, he is Also a Consultant & Trainer to the Many Amazon Sellers & Brands. In his Career, Raja Worked in Multiple Organization at Managerial & Leadership Roles. He Helps More Than 140 Amazon Sellers Through His Result Driven Strategies and Tactics. His Main Area of Expertise Includes Product Hunting, Launching, Ranking, Branding, Marketing, Advertising & Merchandising. Raja Have working Experience on Almost all the Amazon Market Places But Mainly Includes USA, UK, Canada, Germany and India. ecommanagers.com