What is Amazon PPC, and how does it work?
Have you ever searched for something on Amazon and seen some products always at the top?
That’s not luck; it’s because of Amazon PPC ads.
PPC is the abbreviation of Pay-Per-Click. It can be used to expose the seller’s products to more Amazon customers. The seller pays only when someone clicks on their ad.
This helps their products get more views, more sales, and rank better on Amazon.
How Amazon PPC Works
The logic behind Amazon PPC is quite simple:
Create an Ad Campaign: The vendor creates an ad campaign in his/her Amazon account.
Choose Keywords: The seller selects words people search for, such as “wireless earphones.”
Set a Bid: The seller determines the price per click.
Amazon runs an auction: It reviews all ads and chooses which to show based on bid and relevance.
Pay-per-click: The seller pays only when someone clicks the ad.
That is all! Sellers pay only when people are interested in their product.
Why Amazon PPC Is Important
Amazon PPC helps sellers, especially new sellers, get noticed fast.
It helps them showcase their products at the top of search results, drive more traffic, and make more sales.
It also improves organic ranking, so later on, even without ads, their product will show higher.
So, PPC doesn’t just help today; it also helps your future sales.
Types of Amazon PPC Ads
There are four main types of PPC ads on Amazon:
- Sponsored Products
These ads show one product at a time in search results or product pages.
Example: A search for “yoga mat” returns a Sponsored Product ad at the top with a small “Sponsored” tag.
Best for: Increasing sales of single items.
- Sponsored Brands
These ads display your brand name alongside some products, typically at the top of the page.
Example: A banner that says, “Fuel Your Workout – Fit Pro Nutrition” with three product images.
Best for: Building brand awareness.
- Sponsored Display
These ads show your products to people who have already visited your page but didn’t make a purchase.
Example: They can appear on Amazon and other websites.
Best for: Reminding people to come back and complete their purchase.
- Branded Television Commercials
These are newer ads shown on Amazon Fire TV, among other streaming platforms.
Example: They help brands reach larger audiences and build trust.
Best for: Large or growing brands that want more exposure.
Common PPC Problems and Simple Solutions
Problem 1: Spending money on the wrong keywords.
Solution: Find and use the best keywords that bring real sales.
Problem 2: Advertising costs are high, but sales are poor.
Solution: Adjust the bids and focus on high-performing ads.
Problem 3: Ads are not delivering views.
Solution: Optimize the product title, pictures, and keywords.
Problem 4: Challenging to track ad performance.
Solution: Utilize reports to understand what’s working.
How eCom Managers Help:
eCom Managers are professionals who handle everything on behalf of sellers. They create, manage, and optimize Amazon PPC ads to save money and increase sales. They find the best keywords, adjust the bids, and ensure the ads will bring profit, not losses. They also send simple reports so sellers can easily understand how their ads are doing. This means sellers can relax and focus more on growing their businesses.
Why Amazon Is Better Than Other Platforms.
That said, Amazon is different because people come to Amazon to buy, not just to browse. That means your advertisements reach actual buyers, not just any random viewer. On other platforms, such as Facebook or Google, your ads could be shown to people who may not intend to shop. But on Amazon, they are already ready to purchase, so PPC delivers faster, better results.
Final Thoughts:
Amazon PPC is one of the best ways to grow your store. It helps new sellers get noticed, make more sales, and build an authentic brand. If you want to grow faster without wasting money, eCom Managers can help. They know how to run ads the smart way to get you the best results.
Want to grow your Amazon sales today?
Book a free consultation with eCom Managers and start your success journey!