Houston, Texas – October 15, 2025 — eCom Manager, an award-winning Amazon PPC and eCommerce performance agency, is pleased to share a landmark success case with ComfortNest, a rapidly expanding home essentials brand. With sophisticated restructuring of campaigns and knowledge-driven strategy, the brand realized a 63% boost in sales and a 28% drop in ACoS […]
Introduction: Translating Numbers into Stories In the digital ad business, data surrounds us — clicks, conversions, spend, and ACoS. But data explains what occurred, but not why it’s important. To gain trust and seal deals, agencies need to translate analytical reports into moving stories that prove strategy, smarts, and real results. Converting PPC information into […]
In the aggressive world of Amazon advertising, keeping profitability up while growing ad performance is among the most difficult issues sellers encounter. Low profit margins can readily be eaten away by high ACoS (Advertising Cost of Sale), even for strong brands with good products and stable traffic. This case study illustrates how eCom Manager assisted […]
Data is the story in performance marketing — and few formats tell it as well as a Client Spotlight. An engineered Client Spotlight takes campaign statistics and weaves them into a unified growth narrative, highlighting not just outcomes but the technical decision-making and optimization rationale that drives them. This post outlines a professional, reproducible process […]
Trust is the highest currency in eCommerce marketing. Before a purchase or business subscription for a service, shoppers seek validation — something that testifies your brand works. That is where case studies and social proof fit in. Both are used to demonstrate, rather than state, how your service or product is effective. Let’s discuss what […]
Learning Sponsored Brand and Video Ads In the world of Amazon advertising, Sponsored Brand Ads and Sponsored Brand Video Ads rank among the most effective tools for stimulating brand exposure and increasing sales. While Sponsored Products target a specific listing, Sponsored Brand campaigns assist sellers in establishing brand awareness and crafting a storytelling experience within […]
Cease Wasting Ad Spend — Target What Sells, Block What Does Not Each click is expensive — but not every click generates revenue. In Amazon PPC, irrelevant keywords can quietly consume ad spend and kill profitability. That is where Negative Keyword Management can help. At eCom Managers, we assist brands in safeguarding their ad spend, […]
Understanding Bid Optimization in Amazon PPC Bid optimization is the most important lever in Amazon PPC that decides if your ad campaigns generate profits or just burn your budget. It’s all about wisely adjusting your keyword bids to get maximum exposure at minimum cost — every click matters. Bid optimization assists advertisers in achieving the […]
All successful Amazon advertising campaigns begin with one thing — keyword research. Hidden behind every lucrative click, sale, and conversion is a thorough knowledge of how customers truly look for products. But keyword research is not merely a case of searching for popular search terms; it’s about comprehending buyer intent, competition, and product placement. Here […]
Why Reporting Matters in Amazon PPC In Amazon PPC (Pay-Per-Click) advertising, reporting isn’t just about numbers—it’s what connects strategy and outcome. An effective reporting strategy helps agencies and customers stay on the same page, track performance in real time, and make informed decisions for expansion. Leading agencies recognize that transparent, transparent reporting fosters trust. It […]