Amazon 2025 Holiday Peak Fulfillment Fees
Amazon Holiday Peak Fulfillment Fee Schedule – 2025
Amazon has announced its Holiday Peak Fulfillment Fee schedule for 2025. These temporary fees will apply from October 15, 2025, through January 14, 2026, across multiple services:
Fulfillment by Amazon (FBA)
Remote Fulfillment with FBA
Multi-Channel Fulfillment (MCF)
Buy with Prime
These charges reflect the increased costs Amazon faces during the busiest shopping season of the year. Importantly, sellers should note that the rates will remain the same as last year, with no additional increase in 2025.
What’s Changing
During this period, Amazon will apply peak fees on top of the standard fulfillment rates for every unit shipped. This affects both domestic and international orders.
The exact rates are available in Amazon’s help pages for:
FBA
Remote FBA (Mexico and Canada)
MCF
Buy with Prime
Amazon also provides tools like the Revenue Calculator and Fee & Economics Preview Report, allowing sellers to model costs and sales scenarios.
Impact on Sellers
Sellers should expect higher fulfillment costs between mid-October and mid-January. Since the rates have not changed, last year’s expenses can serve as a benchmark.
Action points for sellers:
✅ Review pricing and margins to account for added costs.
✅ Reassess advertising budgets to maintain profitability.
✅ Ship early—sending inventory before October 15 can reduce exposure to peak fees while ensuring stock for the holiday surge.
Categories That Benefit Most During the Holiday Season
Planning ahead is especially rewarding in categories where holiday demand surges far outweigh the temporary peak fees. Some of the top categories include:
Toys & Games – Holiday gifting drives huge sales; peak fees are outweighed by volume.
Electronics & Accessories – Headphones, smart devices, and gaming gear see a big boost.
Home & Kitchen – Seasonal décor, small appliances, and giftable kitchen tools trend high.
Fashion & Apparel – Winter wear, festive clothing, and accessories peak during Q4.
Beauty & Personal Care – Gift sets, skincare, and grooming kits are strong holiday buys.
Sports & Outdoors – Fitness equipment, winter sports gear, and hobby-related items.
Books & Stationery – Popular as affordable gifts and stocking stuffers.
For these categories, absorbing or strategically pricing around the peak fee is often worthwhile, as Q4 demand volume far exceeds the incremental costs.
Conclusion
The holiday season brings immense sales potential but also adds expenses through peak fulfillment fees. By leveraging Amazon’s planning tools, adjusting pricing strategies, and shipping inventory in advance, sellers can manage costs effectively.
Since no fee increase has been announced compared to 2024, sellers benefit from predictable costs, making planning more straightforward. For high-demand categories like Toys, Electronics, Home & Kitchen, Apparel, and Beauty, the opportunity to maximize sales outweighs the temporary fee impact.