Amazon PPC Agency FAQs: All You Want to Know Before You Hire One
Introduction
It takes more than budgeting to run successful ads on Amazon — it takes strategy, monitoring, and continuous optimization. That’s why most sellers opt to collaborate with Amazon PPC agencies.
An agency allows you to strategize, initiate, and expand campaigns for Sponsored Products, Sponsored Brands, Sponsored Display, and Video Ads, so that every click counts.
Here are 20 of the most frequently asked questions sellers pose before engaging an Amazon PPC agency — explained simply and succinctly.
Amazon PPC Agency FAQs
- What is an Amazon PPC agency?
They run and optimize your ad campaigns to drive visibility, sales, and profitability through intelligent targeting and data analysis.
- Do I require Brand Registry?
No. You can operate Sponsored Products without Brand Registry, but you’ll require it for Sponsored Brands and Video Ads.
- How long before I see results?
You’ll generally experience results in 2–4 weeks, with steady progress after 60–90 days.
- Can you handle my current PPC campaigns?
Yes. We can audit and enhance your active campaigns without sacrificing any historic performance data.
- Will I have control of my Amazon account?
Yes. You remain the account owner, and the agency has only authorized, limited access.
- What is a minimum ad spend?
We suggest starting at $1,000/month, although this depends on category and level of competition.
- How much do agencies charge?
Typically, 8–15% of ad spend or a flat fee per month. Some agencies provide hybrid pricing models.
- Can you decrease my ACOS?
Yes. Through optimizing bids, keywords, and targets, we lower ACOS gradually over time.
- What kinds of ads do you work with?
All major ad formats — Sponsored Products, Sponsored Brands, Sponsored Display, and Video Ads.
- Do you do automation or manual optimization?
Hybrid model — automation for volume and manual optimization for accuracy.
- How frequently will I receive reports?
You’ll receive weekly summaries, monthly reports, and live dashboard access for real-time insights.
- How long is the contract?
We operate flexible month-to-month, with no long-term contracts.
- Do I need to suspend my existing ads?
No. We optimize your running campaigns without stopping performance.
- How do you report progress?
With email updates, dashboard reports, and planned strategy calls — however you like.
- Will you also make my listings better?
Yes. We optimize listings, titles, and images to maximize conversions and ad performance.
- What PPC management tools do you utilize?
We employ a combination of Amazon Advertising Console, Helium 10, Jungle Scout, and our own custom dashboards for monitoring and optimization.
- Do you also manage foreign marketplaces?
Yes. We manage campaigns on Amazon US, UK, EU, and other international markets.
- How do you manage negative keywords?
We actively review search term data and implement negative keywords to avoid wasted spend.
- May I scale with you on my campaigns?
Yes. After we reach efficiency, we scale by growing targeting, placements, and budget strategically.
- What constitutes a good PPC agency?
Transparency, communication, and measurable results — not endless promises.
How eCom Manager Deals with It
At eCom Manager, we know PPC success is born of clarity, consistency, and partnership. Our process is designed to make advertising easy, measurable, and profitable for each client.
- Smooth Onboarding
We begin with a complimentary consultation to learn about your objectives, merchandise, and existing PPC configuration — to tailor a custom plan.
- Clear Pricing
Opt for a flat monthly rate or ad spend percentage. All plans involve reporting, account maintenance, and optimization.
- Complete Account Ownership
Customers remain in command at all times. We remotely access your account securely via Amazon’s partner permissions.
- Real-Time Dashboard Access
Each customer is provided with a unique performance dashboard for ACoS, ROAS, clicks, conversions, and best-performing keywords — refreshed in real-time.
- Weekly & Monthly Reports
We give you comprehensive insights on campaign performance and next-step suggestions to keep you up to date.
- Ongoing Optimization
Our team tracks campaigns on a daily basis, tweaking bids, optimizing keywords, and ramping up high-performing areas in order to maximize return.
- ACOS Reduction Strategy
We integrate bid automation, keyword management, and intelligent placement targeting to continually lower your ACOS in the long run.
- Listing Optimization Assistance
We assist in optimizing listings with keyword-based titles, descriptions, and A+ content to enhance ad conversion rates.
- Worldwide PPC Management
Be it selling in the U.S., UK, Europe, or worldwide, our team optimizes every marketplace for local competition and trends.
- Personalized Communication
You’ll get a dedicated PPC manager to regularly report to you, answer questions, and keep your campaigns in line with what your business needs.
Final Thoughts
Working with the right Amazon PPC agency comes down to having an agency that gets your brand, your customers, and your objectives.
At eCom Manager, we simplify Amazon advertising and make it easy to scale. From onboarding to optimization, everything is transparent, data-driven, and geared for outcomes.
Because when it comes to Amazon PPC, success isn’t luck — it’s smart management and clear communication.