Amazon PPC Audit Service — Deliverables Overview
A comprehensive PPC audit from eCom Managers gives sellers a full breakdown of what’s working, what’s wasting spend, and where the biggest growth opportunities lie.
Below are the key deliverables included in our audit service :
- Campaign Structure Evaluation
- Review of Sponsored Products, Brands, and Display campaign setup
- Assessment of campaign hierarchy (auto vs. manual, portfolio organization)
- Identification of duplicated or overlapping targeting
- Recommendations for improved structure and budget allocation
- Keyword Performance Analysis
- Deep dive into top-performing and underperforming keywords
- Identification of wasted ad spend from irrelevant search terms
- Keyword match type optimization (broad, phrase, exact)
- Actionable suggestions for new keyword opportunities and harvesting
- Search Term & Negative Keyword Review
- Examination of actual search terms triggering ads
- Detection of irrelevant traffic and wasted clicks
- Development of negative keyword lists for better targeting control
- Recommendations to refine audience reach and improve ACOS
- ACOS & ROAS Performance Breakdown
- Detailed report on current ACOS, TACOS, and ROAS per campaign
- Identification of high-cost, low-return ad segments
- Profitability mapping for each ASIN and keyword group
- Custom strategy to optimize spend and boost ROI
- Bidding Strategy Assessment
- Review of current bidding rules and automation
- Evaluation of dynamic vs. fixed bidding methods
- Insights into keyword-level and placement-level bid efficiency
- Tailored bid adjustment recommendations for maximum performance
- Ad Placement & Creative Review
- Analysis of ad positioning performance (top of search, rest of search, product pages)
- Evaluation of Sponsored Brand and Sponsored Display creatives
- Recommendations for improved CTR (Click-Through Rate) and conversion appeal
- Suggestions for creative testing (A/B variations)
- Budget Allocation Audit
- Assessment of daily and campaign-level budget distribution
- Detection of underfunded high-performing campaigns
- Suggestions for efficient reallocation to drive better performance
- Forecast model showing potential ROI with optimized budgets
- Competitor & Market Benchmarking
- Competitive PPC strategy analysis in your product space
- Keyword overlap, bid, and ad placement trends comparison
- Competitor ACoS and visibility share insights
- Untapped keyword or market segment opportunities to capture
- Product-Level Performance Analysis
- Analysis of spend and ROI on a per-ASIN basis
- High-performing versus underperforming product identification
- SKU prioritization and campaign emphasis recommendations
- Product cross-promotion or bundling suggestions
- Account Health & Compliance Check
- Review of campaign naming conventions, policy compliance, and data consistency
- Identification of Amazon policy infractions or use of limited keywords
- Actionable recommendations for long-term compliance and account security
- Actionable Audit Report & Roadmap
- A detailed written report of findings and takeaways
- List of optimizations by impact level (high, medium, low) with priority
- Data-driven recommendations with estimated ROI increases
- Optional consultation call to review audit results and next actions
Outcome:
By the end of the PPC audit, clients receive a clear, data-backed roadmap that reveals inefficiencies, hidden opportunities, and strategies for sustainable growth.
With eCom Managers, transparency isn’t just a promise — it’s built into every deliverable.