Amazon PPC Case Studies: How We Doubled Seller Revenue in 100 Days

Running a business on Amazon isn’t easy, considering the large number of sellers competing for attention. That’s where Amazon PPC (Pay-Per-Click) advertising comes in. Done right, PPC can completely change how your products perform. In this case study, we’ll share exactly how our team at eCom Managers helped one Amazon seller double their revenue in just 100 days-and how you can too.

Understanding the Situation

Our client was a mid-level Amazon seller of household products. Despite strong reviews and a solid product line, his sales had plateaued, and he was struggling to compete in the crowded Amazon marketplace.

In their case, they were spending money on ads but not seeing real results. Their ACOS, which measures ad spend to sales, was high, and their conversion rate was declining. In simple words, they were paying for clicks, but not getting enough sales in return.

Feeling the pressure of stagnant sales, they turned to eCom Managers for clarity on their situation and a path forward. The relief was palpable as they realized they didn’t have to navigate Amazon PPC’s complexities alone.

Finding the Problems – Step 1

By auditing their Amazon PPC account, we noticed some key issues:

Broad targeting: Their ads were shown to people who weren’t even interested in their products.

Poor keyword structure: important, high-performing keywords were missing.

No negative keywords: They were wasting money on irrelevant search terms.

Unoptimized listings: Product titles and images weren’t set to convert visitors to buyers.

Lack of tracking: They didn’t have clear metrics to see which campaigns were actually performing.

These are common issues many Amazon sellers face. Without a clear strategy, ad spend rises while sales stay the same—or, worse, drop.

Step 2: The eCom Managers’ Strategy

Once the problems were found, our team created a new PPC plan that was focused on three main goals:

• Decrease ad spend waste.
• Increase conversions
• Increase overall sales and profitability.

Here’s what we did:

Created a new campaign structure that separated Sponsored Products, Sponsored Brands, and Sponsored Display ads.

• Added high-performing keywords based on thorough keyword research.
• Applied negative keywords to stop showing irrelevant ads for searches.
• Enhanced product listings through titles, bullet points, and A+ content to make them more appealing.
• Set up automated bid adjustments to keep campaigns performing well without overspending.

Monitored daily performance and adjusted based on real-time data.

Step 3: The Results — 100 Days Later

• After optimizing for 100 days, the results were impressive:
• Revenue increased by 110%
• ACOS decreased by 40%
• Click-through rate increased by 65%
• Advertising sales doubled compared to the previous months.

Not only did he earn more, but the seller also started spending his ad budget more wisely. The business grew steadily, and its visibility in Amazon search results also improved.

What the Client Said

“Working with eCom Managers was a game-changer. We used to waste money on ads that didn’t work, but now every dollar brings us real results. They made things so simple and easy to understand.”

The client’s satisfaction was evident, and their success story serves as a beacon of hope for other Amazon sellers.

How eCom Managers Handle PPC Differently

What makes eCom Managers different is the mix of data-driven strategy and personal attention.

They don’t just run ads but manage every part of your Amazon growth, from keyword research to listing optimization and performance tracking.

Their team ensures your campaigns continue to improve with innovative automation tools and daily human reviews. 

Final Thoughts

Doubling your revenue in 100 days may sound ambitious, but with the right strategy, it’s very possible. It is all about understanding what is not working, optimizing your campaigns, and regularly tracking results. If you’re an Amazon seller who’s feeling stuck or confused about PPC, remember that you don’t have to go it alone. Want Similar Results? 

If you want to see how eCom Managers can help your brand grow like this one, access the case study now and learn how to turn your PPC into real profit.