Amazon PPC Case Studies: How We Doubled Seller Revenue in 100 Days
When it comes to selling on Amazon, success isn’t just about having a great product; it’s about how you advertise. That is where Amazon PPC, or Pay-Per-Click, comes into play. Many sellers invest thousands into ads and yet never seem to realize real profits. The difference between those who fail and those who scale is strategy.
In this case study, we’ll walk you through how we at eCom Managers helped one of our Amazon clients double their revenue in just 100 days — using innovative PPC management, data analysis, and continuous optimization.
The Problem: Wasted Spend and Low Sales
Before working with us, our client was a mid-level Amazon seller in the category of home & lifestyle, struggling with the same challenges most sellers experience:
- High ACOS (Advertising Cost of Sales): They were spending a lot but not getting enough sales in return.
- Unoptimized Campaigns: Their ads were running on automatic campaigns with poor keyword targeting.
- No Data Tracking: They lacked a system to track what was actually working.
- Low ROI: Profits were low due to inefficient bidding and wasted spend despite decent traffic.
They came to us frustrated, wanting growth but uncertain where to start.
Our Solution: Strategic PPC Optimization
When the seller partnered with eCom Managers, one thing was clear: to make the most of every dollar spent and drive measurable growth. Here’s how we did it, step by step:
- Account Audit
We started by performing a deep Amazon PPC audit: reviewing their existing campaigns, keywords, and product listings.
We discovered that 60% of their ad spend was going towards irrelevant or low-performing keywords.
- Keyword Research & Segmentation
Our team utilized advanced tools and manual analysis to identify the high-intent keywords that customers were actually searching for.
We divided these into three groups:
- Branded keywords
- Competitor keywords
- Long-tail, high-converting search terms
This segmentation allowed us to focus on what really drives conversions.
- Campaign Restructuring
We rebuilt all campaigns from scratch and optimized the ad types: Sponsored Products, Sponsored Brands, and Sponsored Display.
Each campaign had a clearly defined goal: visibility, traffic, or conversion. This structure made it easier to analyze performance and control spend.
- Bid Optimization
Instead of blindly increasing bids, we adjusted them based on performance data.
High-performing keywords got more budget, while poor ones were paused.
This approach alone reduced wasted ad spend by almost 30% in the first month.
- Creative Improvements
We optimized the product images, titles, and A+ content to increase click-through rates. A strong listing supports better ad performance.
- Constant Monitoring & Reporting
Every week, we analyzed the reports, did bid adjustments, added negative keywords, and expanded successful campaigns.
Our focus was simple: scale smart, not fast.
The Results: 100 Days Later
After these changes were made, the seller’s business improved significantly.
Here’s what happened within 100 days:
- Revenue: Up by 102%
- ACOS has fallen from 42% to 24%
- ROAS – Return on Ad Spend: +70%
Total Orders: Doubled due to improved keyword targeting and listing optimization
The seller’s products began ranking organically on the first page, reducing the reliance on paid ads over time.
How eCom Managers Make It Different
What distinguishes eCom Managers is our personalized approach.
We don’t just run ads; we study your market, your competition, and your customers.
Our dedicated PPC experts use data-driven strategies to:
- Identify wasteful spending
- Intelligent bid optimization
- Improve product visibility
- Scale profitably
We believe in transparency: You’ll always know where your money is going and how it’s performing.
Why Amazon PPC Is the Best Platform for Sellers.
With Amazon PPC, sellers can directly influence visibility and sales growth. Unlike other ad platforms, Amazon ads show up precisely where buyers are ready to make a purchase. You can now target keywords, audiences, and even competitor listings with options such as Sponsored Products, Brands, and Display. No other e-commerce platform offers this level of buyer intent and precision.
Final Thoughts:
Amazon PPC is all about spending smart, not about spending more. Our 100-day success story proves that, with the right strategy, thorough optimization follow-up, and professional management, sellers can achieve incredible growth. If you are tired of wasting money on ads that don’t convert, let eCom Managers help you transform your campaigns into moneymaking machines.
Want results like these? Request a Free Amazon PPC Audit Today.