Amazon PPC Case Study: How We Doubled Seller Revenue in Just 100 Days
Selling on Amazon is exciting, but highly competitive. Thousands of different sellers are vying every day to get the same pool of buyers to notice their products. No matter how great your product is, it can easily get lost among hundreds of similar listings.
That is where Amazon PPC advertising enters. When done right, it helps your products rank higher in search results, reach more customers, and boost sales. But if done wrong, it can quickly drain your budget with little or no return.
At eCom Managers, we turn underperforming Amazon PPC campaigns into profitable ones. In this case study, we will showcase how our team helped one brand double its revenues in just 100 days: by identifying the real problems, applying the right solutions, and managing campaigns like professionals.
The Problem: High Ad Spend, Low Results
When this client came to us, they felt frustrated and confused.
Their ad spend was high, but did not yield any positive changes in their sales. Every month, the ACOS was continuously going up and up. Their listings were unoptimized, keywords were weak, and there was no structure or direction for campaigns at all.
They were basically spending a lot, but not earning enough back.
This is a widespread problem among Amazon sellers. Many try to run PPC ads themselves or hire freelancers who set up campaigns without a real strategy. The ads might get clicks, but not conversions. Over time, this wastes both time and money.
The Solution: Smart, Data-Driven Optimization
Our team of eCom Managers began by conducting a comprehensive audit of their Amazon PPC campaigns, examining what was working, what wasn’t, and where money was being wasted.
Then, we developed a personalized action plan.
Step 1: Campaign Audit
We reviewed all campaigns to identify underperforming keywords and ad groups. Many of the keywords drove clicks, but no sales. We immediately paused or removed those.
Step 2: Keyword Research
We conducted deep keyword research using Amazon’s data and our own tools. Our objective was to find only highly relevant keywords with strong buying intent and less competition.
Step 3: Listing Optimization
We optimized their listings—titles, bullet points, product descriptions, and images—before running new campaigns. The listings turned out to be more attractive and had a higher conversion rate.
Step 4: Smart Bidding Strategy
We used both automatic and manual campaigns. Manual campaigns helped us control bids more effectively, while automatic campaigns provided new keyword ideas.
Step 5: Adding Negative Keywords
We added negative keywords to prevent ads from appearing for irrelevant searches. This step saved a big part of their ad budget.
Step 6: Daily Monitoring and Adjustments
We closely tracked performance, adjusted the bids, tested new keywords, and scaled the winners. It’s this consistent optimization that drives long-term success.
The Results: 2X Growth in 100 Days
After implementing our strategy, the improvement became clear.
In just 100 days:
- The seller’s revenue doubled every month, rising from approximately $20,000 to more than $40,000.
- Their ACOS fell from 45% to 23%.
- The click-through rate increased significantly.
- It more than doubled the conversion rate.
In other words, they were finally spending less yet earning more: their ads were reaching the right audience, and product listings were converting visitors into buyers.
Why Amazon PPC Works Better Than Other Platforms
Some of the sellers do question, “Why focus on Amazon PPC instead of running ads on Google or Facebook?
The answer is simple: buyer intent.
When people go to Amazon, they are not just browsing; they are ready to buy. Every search on Amazon is made by someone who is already looking for a specific product. That makes Amazon PPC one of the most powerful and cost-effective ways to advertise online.
Other reasons why Amazon is better:
It gives you detailed insights into what buyers are looking for.
Shoppers already trust Amazon, so they’re more likely to make a purchase.
You can scale your ads very quickly once you find a winning formula.
With the right approach, Amazon PPC becomes a growth engine for your business, not another expense.
Why eCom Managers Is the Right Choice
Running profitable Amazon campaigns requires knowledge and experience, as well as daily management. That’s where eCom Managers make a difference.
We don’t just set up ads; we create complete, data-backed strategies. Every campaign we manage is designed to deliver results, not guesses.
Here’s why brands choose us:
- Expert Team: We are Amazon-certified professionals who are fully aware of every detail of PPC ads.
- Proven Track Record: We’ve helped several sellers grow their sales by 100% or more in just a few months.
- Custom Strategy: Every business is unique, and we build a campaign specifically for your exact goals.
- Transparent Reporting: You will always know what is going on with your ads and where your money is being spent.
- Complete Management: From research to optimization, we handle the work so you can focus on your business.
At eCom Managers, we have a straightforward goal: to help Amazon sellers grow faster, spend smarter, and achieve real, lasting results.
Final Thoughts
If your Amazon PPC ads aren’t delivering the results you hoped for, don’t worry; you are not alone. Most sellers face this at the beginning. What matters is how you fix it.
With the proper approach and expert support, your ads can go from draining your budget to driving robust growth.
At eCom Managers, we have helped brands across different categories double their sales in just a few months-and we can do the same for you.
Ready to See Similar Results?