Amazon PPC Case Study: How We Doubled Seller Revenue in Just 100 Days
Growing a brand on Amazon is no longer easy. The competition is high; the CPC is rising, and every mistake on PPC can cost you real money. However, with the right strategy, structure, and team, your results can change quickly, sometimes even faster than you may expect.
In the given case study, I’m sharing how we helped an Amazon seller double their revenue in just 100 days through a clean PPC strategy, continuous optimization, and data-driven decision-making. This is a real example of what is possible when PPC is appropriately managed.
The Problem Before We Took Over
When the brand came to us, they were struggling with several issues:
- Low sales despite heavy spending on ads
- High ACOS and no clear target
- No structure of campaign; everything was mixed.
- Wasted spend due to incorrect keyword targeting
- Poor product ranking on relevant keywords
- No tracking of performance trends
The owner felt frustrated, mentioning that he was “spending without earning.” That’s what happens when most sellers feel PPC is not going well.
Our First 7-Day Audit: What We Found
In our first week, we did a complete audit. Here’s what we found out:
- 28% of the budget was going to keywords that NEVER converted
- Sponsored Brand and Sponsored Display were not used at all.
- Keywords were not separated into match types.
- Auto campaigns didn’t have negative keywords.
- Competitor targeting was missing.
- The bids were either too high or too low.
- No ranking campaigns were running.
In other words, the system was burning money rather than making it.
What We Did Next (Our Strategy)
We fixed the problems by building a new PPC structure that was focused on efficiency and ranking.
- Completely Rebuilt Campaign Structure
We have:
- Sponsored Products (manual + auto)
- Sponsored Brands
- Sponsored Display
- Sponsored TV Ads
- Competitor targeting campaigns
- Ranking campaigns for top keywords
This made the account easier to organize and optimize.
- Added Negative Keywords
Removing non-converting keywords alone reduced wasted spend by about 22% in the first month.
- Keyword Research & Re-Mapping
We found the winning keywords and placed them in:
- Exact match for ranking
- Phrase match for expansion
- Broad match for discovery
- Bid Optimization Every 48 Hours
Instead of randomly adjusting bids, we followed performance patterns and applied:
- Bid cuts on expensive keywords
- Bid boosts on profitable keywords.
- Scaling winners through placement adjustments
- Launched Sponsored Brand + Display Ads
These ads helped:
- Improve brand visibility
- Increase repeat sales
- Retargeting customers who viewed but didn’t buy
- Ranking Push for 5 Main Keywords
We created a 3-week ranking campaign aimed at long-tail and high-intent keywords to drive organic growth.
The Results (100 Days)
That’s what happened after 100 days of steady optimization:
- 2X Increase in Revenue
- The most significant win: the seller doubled his income.
ACOS Dropped Significantly
It turned from a loss-making account into a stable, profitable one.
Organic Ranking Improved
Main keywords were moved from pages 3–4 to page 1, which helped drive more organic sales.
- Conversion Rate Improved
- Better targeting = more qualified buyers.
- Wasted Spend Dropped
- We brought the waste spend under 8%
These results came from steady, disciplined optimization — not random tactics.
What the Seller Said by Testimonial
“I wasted money for months because I had no proper structure. Working with your team finally made everything make sense. The growth I experienced in only a few weeks felt unbelievable. The numbers don’t lie-you guys doubled my revenue and completely fixed my ads.”
Why Our Approach Works
So many agencies still focus on launching campaigns.
We focus on:
- Data
- Trends
- Search behaviour
- Keyword intent
- Placement testing
- Profitability
- Scaling only what works
That is why our results are consistent.
Want to see case studies like this for your brand?
- Real brands.
- Real numbers.
- Actual growth.
If you want to see how companies like yours achieved 2X growth in a short time, you can request access to additional case studies.
Request Case Study Access. I can also analyze your PPC for free and show you where you’re losing money and where the growth opportunities lie.