An Amazon PPC Agency Performs Keyword Research How — The eCom Manager Way

All successful Amazon advertising campaigns begin with one thing — keyword research. Hidden behind every lucrative click, sale, and conversion is a thorough knowledge of how customers truly look for products. But keyword research is not merely a case of searching for popular search terms; it’s about comprehending buyer intent, competition, and product placement.

Here at eCom Manager, we think that keyword research doesn’t only need to be data-based but also client-friendly and transparent. Our methodology ensures that each client is completely aware of how and why certain keywords are selected — so they are part of the strategy, not merely observers.

Let’s look at how a top-tier Amazon PPC agency like eCom Manager does keyword research — from learning your product to converting search data into tangible results.

1. Getting to Know the Product and Brand First

As much as we love keyword tools, before we even crack one open, our process starts with talk — not tables.

We make time to get to know your:

• Product benefits and uniqueness
• Target market and customer profile
• Price position and competitive landscape
• Short-term and long-term business objectives

This phase enables us to talk your brand’s language. For instance, if you are selling “eco-friendly yoga mats,” we shall pose questions such as — what sets them apart? Are they biodegradable? Are they for beginners or experts?

Such cooperative beginnings ensure keyword research is tailored to your brand identity and not generic Amazon search terms.

2. Competitor and Market Analysis

After we get to know your product, we turn outward — to your competition and wider market trends.

Our Amazon PPC experts leverage premium tools such as Helium 10, Jungle Scout, and Amazon Brand Analytics to see what keywords your competition is ranking for and how well they’re performing.

We don’t stop there, though. We analyze:

• Which keywords are competitors overbidding on (spending budget unnecessarily)
• Which opportunities do they leave on the table
• What burgeoning trends could impact future search?

For example, a company marketing “reusable water bottles” may find that their competitors are bidding aggressively on “BPA-free bottles,” but neglecting quickly rising terms such as “stainless steel eco bottles.”

 

By combining competition data with trend analysis, we create a list of keywords that makes you compete better — not copy — your competitors.

3. Dive Deep into Keyword Research Tools

Once we have direction, our team transitions into the technical stage — collecting and dissecting raw keyword data.

We draw keyword suggestions from various proven sources, such as:

• Amazon Auto-Suggest: Actual phrases customers are searching for in the search box.
• Brand Analytics Reports: Frequency of keywords and conversion rate share.
• Helium 10 / Data Dive: Search volume, relevancy score, and seasonality.
• Customer Reviews & Q&A: Actual words customers use to explain your product.

This way, we get to catch all the applicable keywords — from high-traffic head terms to low-competition long-tail keywords that induce effective conversions.

For instance, if your primary keyword is “yoga mat,” we’ll also find secondary keywords such as “travel yoga mat,” “eco yoga mat,” or “non-slip home workout mat.”

We don’t want to go after volume — we want to go after relevance and intent.

4. Organizing Keywords for Campaign Structure

Once you’ve gathered thousands of potential keywords, it’s time to organize them. Here is where true PPC skill comes into play.

Within eCom Manager, we separate keywords into three categories:

• Core Keywords — Your top sales drivers (e.g., “organic coffee beans”).
• Supporting Keywords — Similar terms with medium traffic (e.g., “arabica coffee beans”).
• Long-Tail Keywords — Low-competition, intent-based phrases (e.g., “best organic coffee beans for espresso”).

By classifying in this manner, we can construct organized PPC campaigns that manage bids, save waste, and optimize ROI.

Our team proceeds to build ad groups for every keyword category so that your budget reaches where it is most valuable — to the terms that really convert.

5. Ongoing Testing and Adjustment

Keyword research isn’t something you do once and forget about — it’s a continuous process.

Once campaigns launch, we track which keywords:

• Produce the most clicks
• Convert at a cost-effective rate
• Waste budget without generating sales

 

With this information, we add, stop, or shift keywords from time to time to keep your campaigns running smoothly and profitably.

Our clients have regular keyword performance reports that clearly indicate:

• What’s working
• What’s being tested
• What’s being optimized next

This keeps each client fully involved and up-to-date — no jargon, no black box — just clear, data-driven decisions.

6. Keeping the Process Client-Friendly

One thing that really sets us apart from other PPC agencies at eCom Manager is how client-friendly our process is. We get it, most sellers are overwhelmed by technical terminology or analytics-heavy reports, so we keep keyword research plain and collaborative.

Here’s how we do that:

• Plain Language: We tell you why each keyword matters in plain business terms, not PPC technicalities.
• Visual Reports: Our dashboards and keyword maps make it easy for clients to visualize performance trends.
• Collaborative Calls: We take clients through the list of keywords — making sure it aligns with their tone of brand, target market, and future objectives — before they finalize anything.
• Education: We train clients to see their data, not rely solely on it.

This creates trust, confidence, and openness — transforming every campaign into a partnership, not a transaction.

7. Real-World Example: How We Assisted a Beauty Brand Scale with Intelligent Keyword Research

A beauty company, LumaSkin Naturals, came to eCom Manager with a problem — their ads were live, yet sales were stagnant. They were investing heavily in broad, costly keywords such as “face cream” and passing up high-profit, specialized ones.

We began by digging into their product narrative. Their USP? A vitamin-C-enriched formula made from natural ingredients.

We discovered underserved but high-converting search terms such as “natural vitamin C cream,” “glow moisturizer,” and “brightening face cream for women” through research.

We rebuilt their entire PPC campaign around these intent-based keywords — duplicating ad groups by product category and keyword intent.

 

In just six weeks, their ACOS fell from 48% to 27%, and monthly sales increased by 64%. But better still, the client had a complete understanding of why these improvements succeeded because our team had taken them through all the keyword selections.

That’s the strength of open, client-centric keyword research.

8. Why Choose eCom Manager

Keyword research is the foundation of any successful Amazon PPC plan — but only so if executed with precision and clarity.

At eCom Manager, we:

Utilize advanced analytics and tools to locate high-value, relevant keywords

• Organize and categorize them for effective PPC campaigns
• Ongoing testing and improvement based on real data
• Keep clients engaged with transparent reporting and simple communication
• Our aim is straightforward: to make brands aware of their advertising, not merely pay for it.

When customers can view how their customers are searching, they make informed business decisions — and that’s where lasting success starts.

Conclusion

Good keyword research is more than data; it’s about strategy, narrative, and collaboration. We at eCom Manager turn keyword discovery into a client-friendly experience — merging analytics with insight, and data with discussion.

Whether you’re introducing your first product or expanding an established brand, our Amazon PPC specialists make sure each keyword you want to hit brings you nearer to profitable expansion — with a clear as day understanding at each moment.

Because at eCom Manager, keyword research isn’t merely a service — it’s the beginning of your success tale.