Data is the story in performance marketing — and few formats tell it as well as a Client Spotlight. An engineered Client Spotlight takes campaign statistics and weaves them into a unified growth narrative, highlighting not just outcomes but the technical decision-making and optimization rationale that drives them. This post outlines a professional, reproducible process […]
Trust is the highest currency in eCommerce marketing. Before a purchase or business subscription for a service, shoppers seek validation — something that testifies your brand works. That is where case studies and social proof fit in. Both are used to demonstrate, rather than state, how your service or product is effective. Let’s discuss what […]
Learning Sponsored Brand and Video Ads In the world of Amazon advertising, Sponsored Brand Ads and Sponsored Brand Video Ads rank among the most effective tools for stimulating brand exposure and increasing sales. While Sponsored Products target a specific listing, Sponsored Brand campaigns assist sellers in establishing brand awareness and crafting a storytelling experience within […]
Cease Wasting Ad Spend — Target What Sells, Block What Does Not Each click is expensive — but not every click generates revenue. In Amazon PPC, irrelevant keywords can quietly consume ad spend and kill profitability. That is where Negative Keyword Management can help. At eCom Managers, we assist brands in safeguarding their ad spend, […]
Understanding Bid Optimization in Amazon PPC Bid optimization is the most important lever in Amazon PPC that decides if your ad campaigns generate profits or just burn your budget. It’s all about wisely adjusting your keyword bids to get maximum exposure at minimum cost — every click matters. Bid optimization assists advertisers in achieving the […]
All successful Amazon advertising campaigns begin with one thing — keyword research. Hidden behind every lucrative click, sale, and conversion is a thorough knowledge of how customers truly look for products. But keyword research is not merely a case of searching for popular search terms; it’s about comprehending buyer intent, competition, and product placement. Here […]
Why Reporting Matters in Amazon PPC In Amazon PPC (Pay-Per-Click) advertising, reporting isn’t just about numbers—it’s what connects strategy and outcome. An effective reporting strategy helps agencies and customers stay on the same page, track performance in real time, and make informed decisions for expansion. Leading agencies recognize that transparent, transparent reporting fosters trust. It […]
If you’re selling on Amazon, advertising isn’t just an option anymore — it’s the fuel that powers visibility and sales. But with so many ad types available — Amazon DSP, Sponsored Brands, and Sponsored Products — it’s easy to get confused about which one fits your business goals. Each serves a different purpose, and when […]
Introduction It takes more than budgeting to run successful ads on Amazon — it takes strategy, monitoring, and continuous optimization. That’s why most sellers opt to collaborate with Amazon PPC agencies. An agency allows you to strategize, initiate, and expand campaigns for Sponsored Products, Sponsored Brands, Sponsored Display, and Video Ads, so that every click […]
Learning Amazon PPC Onboarding When a company enters into a partnership with an Amazon PPC agency, the process starts way ahead of the launch of the first campaign. Onboarding is the cornerstone to success — having both the agency and the client on the same page regarding goals, data, communication, and performance expectations. A well-organized, […]