Testimonial Request Email to Amazon Seller Clients After Successful PPC Campaigns
Establishing trust in the eCommerce arena is based on more than great outcomes — it’s based on how you report those outcomes. One of the best methods for establishing credibility and acquiring new clients is through gathering testimonials from satisfied customers.
A well-crafted testimonial request email allows you to get real feedback immediately after a project that goes well — when the client is happiest and most enthusiastic about the outcome. Here in this blog, we’ll discuss what a testimonial request email is, why it is important, and how to craft one that actually delivers responses, illustrated with an actual example from eCom Manager’s PPC team.
What Is a Testimonial Request Email?
A testimonial request email is a brief, customized message one sends to a client to request they provide feedback on their experience with your company.
Its function is to:
- Gather authentic client feedback
- Establish social proof for your service or agency
- Enhance client relationships
- Produce content to use in case studies, websites, or social media updates
These emails are typically sent following a quantifiable success — say, a campaign that achieved record sales, lowered ACoS, or increased ROI.
Why It Matters
Your customers’ own words are more compelling than any message you craft.
When potential customers read actual testimonials from actual Amazon sellers, they:
- Gain trust in your experience
- Feel assured that you’ve achieved actual results
- You are more likely to work with your services
In brief, testimonials convert evidence into persuasion. They make your assertions credible and soften your company.
Timing of the Email
It’s all about timing. The best time to request a testimonial is:
- Immediately following the sharing campaign success statistics
- When the client shows satisfaction or appreciation
- After presenting a monthly or quarterly performance report
This is when the client is most optimistic and will be more likely to reciprocate positively.
How to Write a Testimonial Request Email (Format)
Here’s a straightforward format that fits like a glove for Amazon PPC customers:
Begin with appreciation
- Thank the client for entrusting your services.
- Thank them for their collaboration and contribution throughout the campaign.
Retain the memory of the success
Say the major achievement in brief (e.g., “We cut your ACoS by 45% in 2 months”).
Request simply
- Request them to write a few lines regarding their experience.
- Highlight that their review assists other vendors in better grasping your service.
Make it convenient
- Offer a brief link, form, or sample questions to assist them.
- Close warmly
- Close by expressing thanks and welcoming further cooperation.
eCom Manager’s Testimonial Request Email
Subject: Thank You for Trusting Us — Could You Share Your Experience?
Body:
Hi David,
I simply wanted to take a moment to thank you for allowing eCom Manager the opportunity to handle your Amazon PPC campaigns. It’s been a pleasure working with your team and observing the growth we’ve made together — particularly seeing your ACOS decrease 48% and total sales increase over the past three months.
If you have a spare minute, would you be willing to give us a quick testimonial about your experience with us? It doesn’t have to be long – just a sentence or two about what you enjoyed most or how our tactics benefited your brand.
Your words are valuable and assist other Amazon sellers in knowing the type of outcomes we work to achieve.
Thank you once more for being such an amazing partner. Can’t wait to soar even higher together!
Best regards,
Amazon PPC Manager
eCom Manager