LinkedIn Outreach Sequence for Amazon Brand Managers: Building Connections That Convert

Intro:

In B2B lead generation, LinkedIn is more than just a network — it’s an environment rich with data and potential decision-makers. For Amazon PPC agencies, building relationships with Brand Managers and E-commerce Directors on LinkedIn can unlock doors to long-term collaborations.

But there’s a catch: the majority of LinkedIn outreach messages go unanswered because they come across as templated, pushy, or irrelevant. Personalization, veiled authority, and demonstrating clear value before asking for something is the secret.

Let’s dissect how to write a high-performing LinkedIn outreach sequence — including connection request, follow-ups, and value delivery — targeted at Amazon Brand Managers.

Why LinkedIn Outreach Is Important to Amazon PPC Agencies

Unlike cold email, LinkedIn offers a more human introduction. A well-optimized profile, consistent posting, and smart outreach can help your agency:

• Build credibility through visible results and social proof.
• Connect with verified decision-makers managing six- or seven-figure brands.
• Turn conversations into strategy calls without feeling “salesy.”

When done right, LinkedIn outreach isn’t about pitching — it’s about positioning your agency as a trusted growth partner.

Framework for a Winning LinkedIn Outreach Sequence

A successful outreach sequence typically has three parts:

1. Initial Connection Message – concise, relevant, and value-focused.
2. Follow-Up #1 (After 3–4 days) – adds proof or insight, not pressure.
3. Follow-Up #2 (After 5–7 days) – shares specific value (audit, free analysis, or a relevant case).

Each message should sound conversational — like something you’d actually say to a fellow professional.

Step 1: Initial Connection Request

Goal: Build rapport and open the door without selling.

Message Example:

Hi David,

I came across your profile while researching established Amazon brands in [category or niche]. Really impressed by how your team’s maintaining consistent visibility in such a competitive segment.

I lead brand-side PPC strategy at eCom Manager, where we’ve been helping Amazon brands optimize ad spend and scale revenue through data-driven campaign structures.

Would love to connect and share a few insights we’ve seen working well for brands similar to yours.

Ahmed Shakoor

 Why It Works:

• Personal mention of their brand or niche.
• Shows respect and expertise without pitching.
• Ends with a light “connect” request instead of a hard CTA.

Step 2: Follow-Up Message #1 (After 3–4 Days)

Goal: Reinforce credibility through data and results.

Message Example:

Hi David,

Thanks for reaching out! I wanted to share something briefly — we just assisted a home & lifestyle brand in growing ad-attributed revenue 3.4x in six weeks, primarily through campaign restructurings and predictive bidding.

I believe your category might see similar benefits, particularly if you’re working with multiple ASINs or seasonal items.

Would it be worth sharing a brief mini audit or strategy snapshot tailored to your niche? It typically sheds light on 2–3 growth levers most sellers aren’t optimizing yet.

Ahmed shakoor 

 Why It Works:

• Provides social proof with quantifiable ROI.
• Presents value (“mini audit”) instead of a meeting ask.
• Maintains professional tone and results-oriented.

Step 3: Follow-Up Message #2 (After 5–7 Days)

Objective: Send ultimate touchpoint with true value, not a sense of urgency.

Message Example:

Hi David ,

Just wanted to close the loop — I’ve reviewed a few brands in your niche recently, and the common opportunity we’ve seen is inefficient ad overlap between branded and category keywords — leading to wasted spend and suppressed organic rank.

We’ve helped similar sellers reduce wasted ad spend by 25–30% through smart keyword segmentation and ACoS layering.

I’d love to send along a free 1-page audit summary of what this could look like for your brand — no pitch, just real action.

 

Do you want me to send that along?

Ahmed Shakoor

Why It Works:

• Provides specific insight (keyword overlap problem).
• Incorporates quantified evidence and expert voice.
• Employs low-friction CTA (“Would you like me to send that?”).
• Tone & Style Tips for LinkedIn Outreach
• Keep messages short — messages shorter than 90 words have 40% more response rates.
• Use first names and brand mentions for personalization.
• Don’t use attachments or links until trust is established.
• Match their energy level — if formal, remain professional; if relaxed, loosen the tone a bit.
• Follow content with conversation — after they respond, be natural in your response, not stiff.

Bonus: Optional Message #3 (If They Respond But Don’t Book a Call)

Message Example:

Thanks for your interest, David

 

If you’d like, I can whip up a quick PPC performance map for your top 3 ASINs — highlighting potential ACoS optimizations and budget shifts that can drive revenue by 20–25% without growing total spend.

Could next Wednesday or Thursday suit you to run through it with you quickly?

 

Why It Works:

• Adds personalized value.
• Encourages them towards a call without being pushy.

How eCom Manager Handles LinkedIn Outreach

At eCom Manager, we approach LinkedIn outreach as a strategic brand dialogue — not a cold pitch.

Here’s our system that continually produces high-value calls with Amazon sellers and brand managers:

• Profile Positioning: Each team member’s profile is like a landing page — optimized for authority and clarity.
• Intelligent Targeting: We target verified decision-makers with niche filters (brand size, ad spend, product category, etc.).
• AI-Powered Personalization: Our automated tools personalize tone, proof points, and examples by category based on the brand.
• Value-Layered Sequence: Every message brings something new — data, insights, or industry context.
• Data Tracking: We track connection rates, message replies, and conversions to optimize every sequence.

This strategy repeatedly enables us to achieve above-average response rates (30%+) and build trust-based relationships with ready-to-scale brand managers.

Final Thoughts

LinkedIn is not mass messaging — it’s communication with substance.

When your outreach flow combines genuine tone, social validation, and transparent value, you’re not merely receiving responses — you’re building trust.

As Amazon PPC agencies go, each message represents an opportunity to demonstrate that you grasp the selling challenges of the business. And when your method comes across as tailored and advisory, that’s when brand managers respond with a “yes”.

 

If you need to use a high-converting LinkedIn outreach system for your Amazon PPC or eCommerce business, eCom Manager can assist you to design and automate the whole workflow — including message scripting to CRM integration — so that every connection matters.